Marketing, Public Relations and Government Affairs
06 Dec 2017
Job Opportunity : Strategic Marketing Manager (150K)
Position
Strategic Marketing Manager (150K)
Our Client
A global leading provider of specialty product for the construction industry
Responsibilities :
Product Innovation and Renovation
- Lead new product development team for assigned product categories
- Involve in all steps of new product development including idea generation, assessment, development, testing and commercial launch
- Work closely with corporate R&D, Local R&D, QA, Production, Purchasing, Technical team, Sales and external industry professionals
Branding
- Be a brand champion; Generate innovative ideas to promote brand and products, Ensure brand consistency through all marketing channels.
- In-depth understanding of the company's current product and future concept.
- Translate into strong and consistent Brand Value, Brand Identity to align with Brand positioning in the market including;
- Intuitive brand architecture;
- Strong name and icon;
- Tagline that reinforces brand promise.
- Initiative and improve marketing and communication materials to develop brand premium position.
- Work closely with other departments such as Operation and R&D to consult on packaging and product as it relates to branding.
Planning & Implementation with strong creative, analytical and organizational skills
- Be a brand ownership and provide the vision, mission, goals and strategies to match the market situation in any circumstances.
- Brainstorm to develop company’s marketing plan and brand plan.
- Brainstorm new and innovative growth strategies.
- Translate brand strategies into brand plans, brand positioning and go-to-market strategies
- Plan and implement all marketing effort to support sales team in order to help achieve the company goal together and react to the market study.
- Planning, developing and implement product strategy included new product launching strategy to support sales.
- Set pricing strategy and implement to the market.
- Planning and create trade promotion to support channel distribution.
- Screen sales request on promotion before getting approval and evaluate the action.
- Co-ordinate within marketing team and external parties (if needed) to produce marketing material.
- Budget management skill and proficiency to control marketing expense.
- Present and communicate to all related parties to get clear understanding in every action, ex. Present in monthly sales meeting.
- Input into corporate website and digital media
Market and analysis
- Forecast and monitor market trends, research consumer markets and competitors’ activities to identify opportunities and key issues.
- Good understand targeted end-users, shoppers, retailers and construction industry professionals.
- Analyze sales data to update a brand or category portfolio, determine new products and delete underperforming products.
- Monitor product distribution and consumer reactions.
- Analyze competitor movement in term of product, pricing and promotion.
- Market visit to identify the business opportunity and present new product to customers.
- Use customer feedback to ensure client satisfaction.
- Measure and report performance of all marketing campaigns, and assess against goals (ROI and KPIs).
- Support data analysis and report.
Packaging
- Lead packaging development by co-operating with Graphic Designer and other related parties to ensure that all necessary process is done and completed.
- Communicate the changes to related parties.
Ad-hoc project (link to Ultimate Objective)
- Other project initiatives.
Qualifications:
- BS in Engineering (prefer civil, structural, chemical, architecture)
- MBA or Master’s degree in business area
- 10 years of work experience, with 5 years in Marketing or Technical Sales
- Good oral and written communication in English and Thai