Responsibilities:

• Develops Brand Essence when relevant or applies the one defined by SBU/GMB. Ensures that the Brand Essence governs everything the brand says and does.
• Develops in-depth and thorough understanding of target consumers, leveraging the consumer portrait and CEF for the brand.
• Manages 60/40+, packaging development, NHW dashboard, services, and CSV related to the brand.
• Understands impact of PFME and TTS investments on the brand and acts upon it.
• Contributes to the building and development of innovation and renovation pipelines. Applies efficient, effective, flawless End-to-End Idea-to-Launch (I2L) Project Management to medium to highly complex Innovation & Renovation (I&R) projects to bring the pipelines to life.

Qualifications:

• Minimum 5-8 years experience in marketing which may include some years in other functions ideally in sales/CCSD in FMCG or Healthcare business.
• Experience in leading product launch or complex renovation projects working with cross-functional teams.
• Good understanding of digital marketing, 1-2 years experience in digital & social marketing..
• Project management skills at Senior I2L Project Manager role level.
• Experience in social media and/or eCommerce.