Responsibilities:

• Develop strategic plan of Marketing strategy and activities in order to strengthen brand awareness & equity of assigned product.
• Monitor, analyze, and evaluate product performance and consumer insight to generate new product concepts, identify product features that need to be changed to meet consumer needs and liaise with other parties both within and outside company to implement these changes.
• Develop the understanding of consumer insight and transform to be unique product concept and positioning to approach target consumer.
• Liaise with advertising agency to design and develop communication campaigns and ensure that they are well executed and deliver results as desired.
• Monitor sales volume, market share, revenues and cost against budget and adapt plans to improve the sales performance of the product.

Qualifications:

• At least 3 years of experience as Product / Brand Manager in multinational FMCG companies.
• Master Degree in Marketing, Business Administration, Communication, and other related fields.
• Good communication in English.
• Strong analytical, project management, strategic thinking skills.