Responsibilities:

• Lead and supervise and ensure that the I&R projects are well planned, identified and executed with the marketing teams and relevant local and regional/ global stakeholders to complete the New Product Launch plan and Go-to-market strategy. Also ensure the prioritization of the projects along with the right resource allocation. Also ensure adherence of project team to I2L process including set up of common project based objectives.
• Develop deep consumer knowledge and share it effectively with relevant cross-functional stakeholders.
• Develop clear and inspiring Brand Essence and Vision strategy to drive growth for the category (developed or applied from SMI)
• Ensure compliance and validation to all regulations and specifications, Project implementation, Digital KPI.    
• Lead contact with Global Digital / E-Business Head and support the development of yearly digital marketing / social media plan including E-Commerce sales update in AOA cluster.
• Drive the competence of digital marketing / social media across the cluster in relevant functions / roles.

Qualifications:

• Experience in marketing would be an advantage especially in product that has FDA control.
• Experience in developing concepts, communication campaign.
• Background in Pharmacy / sciences will be a plus.
• Has independently led digital media and CRM projects such as website administration, consumer research, web technology assessment, e-commerce etc.
• Strong strategic thinking.