Responsibilities:

• Develop brand strategy from brand performance analysis, consumer research & insight, campaign and activities tracking, market analysis, competitor update and analysis.
• Perform brand performance analysis, campaign and activities tracking, market analysis, competitor update and analysis.
• Manage and track marketing activation and operations i.e. monthly A&P update, sampling and premium efficiency, customer promotion etc.
• Develop and manage NPD pipeline, product portfolio, product mix and channel mix.

Qualifications:

• At least 3-5 years experience in brand management, brand communication development, and activation in FMCG, MNC.
• Strong analytical skills. Able to utilize and analyze consumer insight and market information.
• Strong collaboration skills, and experience in project management including new product development.
• Experience in budget/ A&P /P&L management.