Marketing, Public Relations and Government Affairs
24 May 2023
Head of Trade Marketing (250K-350K)
Position
Head of Trade Marketing (250K-350K)
Our Client
International FMCG Company
Location
Thailand
Report to
Director, Customer Marketing – ASEAN Cluster
Responsibilities:
- Sales liaison to other functional groups by providing trade/sales inputs in the NPD process e.g., pack size, shelf ready packaging, launch timeline
- Develop go-to-market strategies and trade bundle, point of purchase (POP) materials for new product development (NPD) with ensuring timely and impactful execution at the point of sale (POS)
- Develop strategies by working with the marketing team to develop category specific business strategies that drive business results
- Develop in-store deal/promotion and trade channel strategies ensuring that these are aligned with brand strategies
- Coach and mentor subordinates for future increased responsibilities as well as develop the career planning for each team members
Qualifications:
- Minimum 10 years of experience in the FMCG Industry with people management experience
- Possess good leadership, interpersonal, influencing and presentation skills
- Bachelor's in business or related fields
- Having a cross functional experience such as in Marketing, Modern Trade or General Trade sales experience is added advantage