Marketing, Public Relations and Government Affairs
21 Apr 2023
Product Manager (Hospital Channel) (120K)
Position
Product Manager (Hospital Channel) (120K)
Our Client
A Leading International Consumer Goods Company
Location
Bangkok, Thailand
Report to
Senior Marketing Manager
Responsibilities:
- Develops Brand Essence when relevant or applies the one defined by SBU/GMB. Ensures that the Brand Essence governs everything the brand says and does.
- Directs consumer interaction through real-time digital channels (CRM, social media platforms, etc.). Owns digital asset management
- Develop relationships with existing and potential KOLs, HCPs, and doctors.
- Works in partnership with communication agencies and ensures all brand communications contribute to enhancing the company's reputation.
- Maximise business value by using digital to drive cross-functional (eBusiness, Marketing, Sales, CCSD, Corporate Communications, CES) collaboration, sharing, and, where appropriate, integration
Qualifications:
- Minimum 5-8 years experience in marketing which may include some years in other functions ideally in sales/CCSD at Equivalent FMCG or Healthcare Business.
- Education background in science-related or pharmaceutical science.
- Experience in social media and/or eCommerce.
- Experience in leading product launches or complex renovation projects working with cross-functional teams.
- Proven track record in delivering digital marketing projects.