Marketing, Public Relations and Government Affairs
03 Mar 2023
Head of Trade Marketing (300K-350K)
Position
Head of Trade Marketing (300K-350K)
Our Client
International FMCG Company
Location
Thailand
Report to
Director, Customer Marketing – ASEAN Cluster
Responsibilities:
- Develop go-to-market strategies and trade bundle, point of purchase (POP) materials for new product development (NPD) with ensuring timely and impactful execution at the point of sale (POS)
- Deliver transparent information and communication to the sales force and distributors to improve their relationship with accounts and provide them with best practices and tools
- Develop strategies by working with the marketing team to develop category-specific business strategies that drive business results
- Develop in-store deal/promotion and trade channel strategies ensuring that these are aligned with brand strategies
- Coach and mentor subordinates for future increased responsibilities as well as develop career planning for each team member
Qualifications:
- Minimum 10 years of experience in the FMCG Industry with people management experience
- Bachelor's in business or related fields
- Having a cross-functional experience such as in Marketing, Modern Trade, or General Trade sales experience is added advantage
- Good problem-solving skills
- Possess good leadership, interpersonal, influencing, and presentation skills