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Marketing, Public Relations and Government Affairs
31 Mar 2022
Job Opportunity: Trade Marketing Manager
Trade Marketing Manager
Our Client
A Global Leading FMCG Company
Bangkok, Thailand
Report to
Customer Marketing Director

Job Scope:

  • Ensure achievement and continual growth of sales and profit objectives in assigned TT channel through development of effective trade marketing strategies, merchandising guidelines and promotion plans by channel to sales team, and the effective management and development of the distribution network in line with the established plans and policies of the organization
  • Achieve sales objectives in the assigned channel through management of overall distributor sales operation, spending, in-store execution, and customer management
  • Develop merchandising and visibility guidelines, price structure, promotion strategy, POSM, and other trade activities direction for assigned channel
  • Develop trade objectives, strategy, plan and prioritization tactics to achieve sales targets for assigned channel
  • Work closely with Marketing team to develop brand/channel strategies and brand plan across channels
  • Turn brand strategies into in-store execution plan and ensure whole loop alignment with cross functions


  • At least 5 years experiences in trade marketing, sales, or marketing in international FMCG companies.
  • Prefer working experience with distributor
  • At least an intermediate English level.
  • Negotiation and Analytical Skill