web analytics
22 Nov 2019
Job Opportunity : Senior Brand Manager (160K)
Senior Brand Manager
Our Client
A leading global healthcare company
Report to
Marketing Manager


  • Prepare and develop marketing objectives, strategies, advertising and promotion and ensure their execution.
  • Evaluate the practicality and potential of new products and market development.
  • Analyzes and defines customers and market requirements and trends.
  • Develop, implement and update product training and competitor information intelligence to sales force on an ongoing basis.
  • Develop annual sales volume and profit forecasts, pricing and expense budgets. Forecast product requirements, identify potential supply issues, and develop contingency plans.
  • Achieve sales, margin and market share annual goals for the assigned products.
  • Participate in planning sales promotion and advertising in support of existing products and determine market strategies and sales tactics to achieve product objectives.
  • Develop methods of field-testing promotional programs to determine customer acceptance, evaluate effectiveness of promotion efforts and keep informed on needs of the sales force.
  • Develops and maintains the contact with customers, Sales force and channels for understanding their needs.
  • Provide direction to develop Product Specialist.
  • Review complaints and suggestions relating to assigned products.
  • Analyze and report market intelligence in a correct and timely manner.
  • Ensure all business activities comply with the WHO code, Thai code, relevant Acts, legal demands, code of conduct and ethical standards.


  • Degree in Science/Pharmacy/Medical related field or Appropriate tertiary qualification.
  • Good understanding of marketing related principles and comprehensive industry knowledge.