Responsibilities:

• Prepare and develop marketing objectives, strategies, advertising and promotion and ensure their execution.
• Evaluate the practicality and potential of new products and market development.
• Analyzes and defines customers and market requirements and trends.
• Develop, implement and update product training and competitor information intelligence to sales force on an ongoing basis.
• Develop annual sales volume and profit forecasts, pricing and expense budgets. Forecast product requirements, identify potential supply issues, and develop contingency plans.
• Achieve sales, margin and market share annual goals for the assigned products.
• Participate in planning sales promotion and advertising in support of existing products and determine market strategies and sales tactics to achieve product objectives.
• Develop methods of field-testing promotional programs to determine customer acceptance, evaluate effectiveness of promotion efforts and keep informed on needs of the sales force.
• Develops and maintains the contact with customers, Sales force and channels for understanding their needs.
• Provide direction to develop Product Specialist.
• Review complaints and suggestions relating to assigned products.
• Analyze and report market intelligence in a correct and timely manner.
• Ensure all business activities comply with the WHO code, Thai code, relevant Acts, legal demands, code of conduct and ethical standards.

Qualifications:

• Degree in Science/Pharmacy/Medical related field or Appropriate tertiary qualification.
• Good understanding of marketing related principles and comprehensive industry knowledge.