web analytics
FMCG & Retail
25 Mar 2019
Job Opportunity : Insights Analytic Manager (220K)
Insights Analytic Manager (220K)
Our Client
A Leading International FMCG Company


  • Lead insights team for commercial supports  in the scope of Consumer and Shopper insights for usage of insights in decision-making throughout the organization
  • Provide analysis base on insights to support sales & marketing in strategic plans and AOPs
  • Understands and interprets research methodologies and results to ensure timeline, accurate and effective insights as the basis for decision-making across core research disciplines of
  •            o Continuous data   (e.g. retail audit, consumer panels and brand tracking)                          
  •            o Ad hoc consumer studies (Qualitative and Quantitative)
  •            o Secondary data source – published data and reports
  • Serve as the shopper “navigator” by providing thought partnership with category, trade marketing and providing a holistic view of the shopper by category/customer
  • Communicate and embed learning to increase the impact of shopper insights into action by making them relevant to the Sales/Customer strategy.
  • Monitor and track brand/pack/price/distribution performance for all channel of distribution
  • Provide the evaluation of promotions towards the objectives and provide insight based recommendation
  • Add value to knowledge sharing by connecting the dots about the shopper and customer to show cumulative knowledge.
  • Support shopper research and led local shopper research when required
  • Research Agency Management and manage project within approved budget


  • Bachelor or Master in business, or statistics or any related field
  • Over 8 years of proven experience in research fields (Tracking, Quantitative and Qualitative research)
  • Strong analytical and  presentation skills
  • Leadership skills, able to lead insights calendar for Thailand
  • Excellent communicator
  • Fluent English