Marketing, Public Relations and Government Affairs
27 Aug 2018
Job Opportunity : Group Product Manager (150K)
Position
Group Product Manager (150K)
Our Client
A leading food & beverage manufacturer in Thailand
Responsibilities :
Strategic marketing
- Participate in strategic planning to formulate the company's future direction
- Align product strategy to the company's business strategy
- Understand changing market dynamics and translate them into actionable strategy
- Identify levers that will drive successful marketing strategy and quantify the impact of spending on the success
- Develop and communicate marketing plan of assigned products
Define Product strategy and manage brands
- Develop the product strategies and positioning
- Ensure the company's branding comes across in all media consistently
- Provide leadership in the design and production of all aspects of visual marketing needs
- Understand and manage customers
- Oversee market research and analysis of the competition
- Use market research tools both qualitative and quantitative to measure market demand and understanding of customer needs and competitive position
- Conduct market analysis to identify customer satisfaction, marketing mix, price elasticity, response to advertisement, sales promotions, and alternative channels and sales systems.
Executing the marketing plan
- Implement the strategy to achieve pre-set objectives as determined by the marketing plan
- Oversee exhibiting, printed promotions and electronic promotions such as web sites and social media
New Product Development
- Guide New Product Development process
- Working with R&D teams on idea/concept initiation and agree on strategy
- Develop and implement launch plan jointly with cross functional team
- Launch new product and conduct post launch evaluation
Managing the marketing function
- Develop new and enhances existing business relationships and heightens awareness of the company including build relationship and communicate effectively with agencies
- Manage budgets effectively
- Manage company's media, industry relations, advertising, interactive programs, and communications
Qualifications:
- Male/Female, age not over 38 years old
- Master degree in Marketing, Business or a related field
- At least 5 years’ experience in brand/product management
- Strong commercial, trade marketing & financial planning skills
- Good analytical, creative, initiative, pro-active, self-motivated and self-starter
- Good command of English and computer literacy
- Strong team player and communication skills