Marketing, Public Relations and Government Affairs
21 Mar 2024
Brand Manager (Healthcare)
Position
Brand Manager (Healthcare)
Our Client
A Leading Global FMCG Company
Location
Bangkok
Responsibilities:
- Identify and develop opportunities to strengthen positioning, communication or products, using new research findings and Key Opinion Leaders.
- Increase brand competitiveness and market shares by managing key brands, products and projects in line with the volume, profit and strategic objectives in the OPL and business plan.
- Provide effective detailing aids and supporting scientific marketing communication for existing and new products in close cooperation with the Nutrition team.
- Manage the brand’s marketing, promotional, product development and PFME budgets.
Qualifications:
- At least 5 years experience in managing a portfolio of nutrition/pharmaceutical brands, products and projects or equivalent pharmarceutical/ nutritional business.
- Has developed and implemented business strategies aimed at increasing brand competitiveness for nhs products.
- Has had experience of working with cross-functional groups.
- Managed independently under challenging/demanding market environments to achieve and exceed goals.