Responsibilities:

• Provide detailed report on SEM and SEO effectiveness to drive decisions and resource investments based on the data.
• Tracking, reporting, analysing and optimizing performances and the effectiveness of campaigns with KPI-focused.
• Work closely with agency to provide regular SEO analysis and recommendations for website content and on-site optimization.
• Stay up to date on the latest search engine updates and be able to recommend new opportunities and industry changes.

Qualifications:

• Good interpersonal skills with strong commercial mindset.
• Excellent execution capability and result orientated.
• At least 5 years of strategic and functional experience across customer journey mapping and profiling, CX, targeted marketing & segmentation, SEM/ SEO.
• Possess Degree in Marketing, Mass Communications or an equivalent