Responsibilities:

• Develop and update consumer portrait, understands in store environment, contributes to category strategy, defines desired relative price, provides recommendation to pricing and promotional strategy, proposes SKUs for key channels and key customers.
• Grow brand and desired equity of assigned product group and direct all marketing activities for the achievement of short and long term business Goal, Strategies, Action Plan, P &L and market spending and to ensure compliance and aligned with regulatory affairs.
• Ensure compliance and validation to all regulations and specifications.
• Contribute to the development , engagement strategies and creates relevant & memorable brand experiences. Works in partnership with communication agencies and ensures all brand communication contributes to enhancing the company image of trusted leader.

Qualifications:

• End-to-end brand management experience.
• Minimum of Bachelor Degree in Marketing, Business Administration or related field.
• Able to work under high pressure and have self-starter attitude.
• Minimum 7 years of working experience in marketing preferably in FMCG brands.