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Marketing, Public Relations and Government Affairs
19 Jul 2023
Senior Trade Marketing Manager (200K-250K)
Position
Senior Trade Marketing Manager (200K-250K)
Our Client
A Leading International Consumer Goods Company
Location
Bangkok, Thailand
Report to
SEA Talent Acquisition Manager, HR

Responsibilities:

  • Understand/Manage Brand P&L as part of A&P and Trade support spending toward Brand perspective. >> Involving annual budget planning indicating channel priority and focus with action plans to ensure that budget allocation is effective and well-spent. 
  • Ensure alignment Brand strategies among channels to deliver brand objective and strategy between External stakeholder and Internal Stake holder i.e. Brand strategy perfect Implementation/Launch, Demand Management and Category Development and Merchandising.
  • Develop Brand assessment + understanding of the dynamics and trends within the categories managed with implications to identify opportunities and determine demand creation to achieve sales target and win share across channel or selective strategic channels (per strategy identification).
  • Understand Houses consumer primary needs and habits in own specific channels, coordinate and align (co-create) direction and plan with cross functional Medical/Marketing and Sales organization to deliver Houses propositions for the shoppers and customers.

 

Qualifications:

  • Trade Marketing Management, Project Management, Open Trade Business Development, Strategic Development, People Management and General Management skill, Leadership skills, People skill, Strategic management.
  • Master Degree in Business and Administration.
  • Project Management and Business Planning, Initiative and follow through, Sale Management, Supervisory, Coaching and team work.
  • Good planning, Time management, Commitment, Focused, Flexible, Opportunity seeker, Customer Oriented Experience.