Responsibilities:

• Develop and update consumer portrait, understands in store environment, contributes to category strategy, defines desired relative price, provides recommendation to pricing and promotional strategy, proposes SKUs for key channels and key customers.
• Grow brand and desired equity of assigned product group and direct all marketing activities for the achievement of short and long term business Goal, Strategies, Action Plan, P &L and market spending and to ensure compliance and aligned with regulatory affairs.
• Contribute to development and execute strong, functionally aligned brand plan. Track and monitor the performance, health and strategic alignment.
• Develop and update consumer portrait, consumer engagement funnel for her/his brand.
• Contribute to the development, engagement strategies and creates relevant & memorable brand experiences. Works in partnership with communication agencies and ensures all brand communication contributes to enhancing the company image of trusted leader.

Qualifications:

• At least 5 years of working experience in marketing preferably in FMCG brands.
• Minimum of bachelor’s degree in Marketing, Business Administration.
• Good communication and presentation skills and can work independently.
• Experience in category FDA control is a plus.