Responsibilities:

• Grow brand and desired equity of assigned product group and direct all marketing activities for the achievement of short and long-term business Goals, Strategies, Action Plans, P &L, and market spending and to ensure compliance and alignment with regulatory affairs.
• Develop and update consumer portrait, understands the in-store environment, contribute to category strategy, define the desired relative price, provide a recommendation to pricing and promotional strategy, and propose SKUs for key channels and key customers.
• Contribute to the development, and engagement strategies and creates relevant & memorable brand experiences. Works in partnership with communication agencies and ensures all brand communication contributes to enhancing the company image of a trusted leader.
• Develop and update consumer portrait, and consumer engagement funnel for her/his brand.
• Develop effective communication briefs and plan and direct agencies in developing promotional materials, media, and implementation. Direct research agencies and conduct Qualitative and Quantitative Research.

Qualifications:

• At least 5 years of working experience in marketing preferably in FMCG brands.
• Minimum of bachelor’s degree in Marketing, Business Administration.
• Experience in category FDA control is a plus.
• Good communication and presentation skills and can work independently.
• Good command of English & Thai.