Responsibilities:

• Build and manage performance marketing campaigns according to lifecycle stage and engagement level.
• Bring about a positive environment that promotes the achievement of short and long-term goals and the business’s KPIs.
• Works collaboratively with global digital marketing team, global e-commerce team, and other local divisions to achieve target set.
• Responsible for planning, developing, implementing, and managing the company's overall traffic and App user acquisition strategy.
• Analyze performance metrics for the full customer journey, from ad exposure to a landing page, engagement, and conversions across all available platforms and stores.

Qualifications:

• Proven minimum 5 years of working experience in the area of performance marketing, traffic & App acquisition. (Good track records in tech or e-commerce and O2O will be a plus.)
• Minimum Bachelor’s degree or higher in Economics, Business Administration, or any related field
• Excellent interpersonal skills, hands-on, result-driven, process-oriented with logical thinking
• English Skill (Business Level)
• Strong analytical, strategic thinking, and project management skills