Other
09 Aug 2019
Job Opportunity : Senior Marketing Manager (200 K)
Position
Senior Marketing Manager (200 K)
Our Client
A Leading Global Consumer Goods Company
Location
Bangkok
Report to
General Manager
Qualifications:
- Understand the overall brand strategy including target consumer, brand positioning and brand objectives
- Works closely with global brand marketing to provide input to the integrated marketing plan that meets the annual marketing objectives within the appropriate budget parameters; adapt to regional/countries needs if needed
- Collaborates with global brand marketing to manage the overall integrated marketing planning process to ensure plans and supporting creative are developed to support overall planning calendar
- Works with global brand team to monitor integrated marketing programs progress and adjusts programming as needed
- Contributes to best practices in the industry through networking internally and externally and keeping up with industry best practices
- Executes effective integrated marketing programs on-time and at an exceptional level of quality
- Develops or adapts communication platforms and materials to support the integrated plan
- Manages brand identity and guidelines
- Develops communications in compliance with brand ID
- Ensures marketing communications are on-strategy and consistent
- Facilitates distribution of assets, including digital, physical and copy
- Manages product and/or package launches and serves as the cross-functional point-person across events marketing, promotions, PR, digital marketing, creative design and other marketing services areas as assigned
- Executes product/package/commercialization launch plan on time in full
- Oversees development of marketing materials
- Develops promotion strategies
- Sets clear and measurable goals for promotion objectives and tactics
- Works closely with brand to develop full year promotional calendar to meet brand and portfolio priorities
- Manages the consumer promotion plan and execution elements
- Tracks and reports the results of consumer promotion and sampling programs
- Manages the overall brand activation process and identifies areas for improvement
- Works with global brand marketing to forecast and prioritize initiatives and reviews and validates marketing requests based on priorities
- Liaises among global brand marketing, channel marketing, operations and marketing services domain experts
- Facilitates collaboration and communication across all stakeholders
- Oversees project timelines, deliverables and approval process
- Tracks and manages the overall program budget
- Measures and analyzes ROI of marketing programs and recommends improvements
- Assigns projects to agency, using effective creative brief
- Oversees day-to-day agency relationship and communication and holds agency partners accountable to program goals and ensures budgets allocation
- Conducts agency reviews, as needed
- Assigns employees clear projects and tasks, and coaches to develop their skills Completes MAP process for self and approves direct report’s(s’) MAP (s)
- Collaborates with peers to share best practices
- Uses appropriate decision-making and approval processes in a timely manner
- Makes recommendations to streamline and simplify processes
- Oversees the overall day-to-day operations of brand activation
- Works collaboratively with global brand marketing to develop a clear statement of work or project scope and compensation for all marketing agencies, before work begins
- Participates in and helps organize recruiting events and interviews
Qualifications:
- Four- year college degree, MBA is a plus
- 8+ years of marketing/brand management experience
- Experience with new product, concept and creative development process and program execution
- Demonstrated communication and collaboration skills, possesses strong verbal and written communication skills (in both English and Mandarin Chinese), professional presence and strong presentation skills
- Well-developed analytical skills
- Proven ability to manage and develop direct reports
- Ability to influence stakeholders
- Proven ability to manage projects, agencies and budgets
- Demonstrates success in translating business priorities, into marketing objectives, strategies, and plans
- Capable of leading cross-functional teams to successful results
- Excellent time management and organizational skills
- Creative, self-motivated and enthusiastic manager