Responsibilities:

• Identify specific marketing goals and objectives, and drive the marketing strategic messages for South East Asia.
• Plan and manage marketing campaigns and aligned with business goals.
• Develop all Classical Advertising, Online, CRM and retail packages and media planning strategy for marketing campaigns.
• Monitor market trends, consumer behaviors and competitors’ activities to identify opportunities and key challenges. Work closely with other team in capitalizing on database to plan and implement effective communication strategy.
• Reporting on campaign results, KPIs, and compilation of Marketing reports and presentations.
• Develop product literature in cooperation with product management team and finalize the catalogs with management.
• Lead and supervise 3rd parties, agencies, marketing partners in campaign activities and ensuring the brand concepts and standards are in line with global guideline and brand identity.
• Process internal PR/ PO for all creative jobs and media bookings.
• Brand strategy and management
• Overseas alignment
• Agency liaison
• Campaign budget planning& control

Qualification:

• At least 5 years’ experience in marketing area (International experience preferable).
• Experience in marketing for automotive industry is preferable.
• Strong analytical skills with the ability to transfer a research perspective or customer insights into practical business considerations.
• Product knowledge: understanding of product characteristics and ability to transpose them into marketing strategies.
• Sales understanding – develop tactical marketing campaigns in correlation with sales objectives.
• English proficiency