Responsibilities:

• Develop integrated activation guidance to ensure customer-specific plans align with the broader channel strategy, including "tailor-made" promotions and national brand themes.
• Initiate cluster-based plans to drive localized growth and deep shopper engagement.
• Lead MT execution projects, ensuring best-in-class in-store visibility and innovative activation concepts that capture shopper attention at the point of sale.
• Drive growth across E-Retailers by managing online activations, focusing on accelerating organic and paid "Share of Search."
• Ensure the achievement of key business KPIs, including Sales Targets, Market Share, and ROI on all trade investments.
• Define MT Channel growth drivers and prioritize categories by customer and store format (Hypermarket, Supermarket, Convenience) to optimize the channel plan.

Qualifications:

• Minimum of 5 years of experience in Trade Marketing, Category Development, or Channel Development.
• Strong experience in Digital Trade Marketing, including familiarity with Retail Media (CPAS), E-commerce search optimization, and digital funnel management.
• Advanced ability to translate Shopper Insights into commercial action plans.
• Ability to evaluate promotional effectiveness and ROI on trade spend.
• Proven track record in customer-facing roles with a deep understanding of the professional selling process and Modern Trade dynamics.