Responsibilities:

• Develop and execute the company’s sales strategy to achieve revenue, profitability, and market share targets.
• Build and maintain strong partnerships with key customers, distributors, and strategic business partners.
• Oversee sales forecasting, pricing strategies, and trade spend optimization.
• Develop and implement marketing strategies that strengthen brand equity, increase market penetration, and drive consumer engagement.
• Align marketing campaigns with sales initiatives to ensure synergy and maximize ROI.
• Conduct market research, competitor analysis, and consumer insights to inform business strategy.
• Monitor market trends and performance metrics to identify growth opportunities.
• Drive a culture of innovation, performance excellence, and data-driven decision-making across the commercial team.

Qualifications:

• Bachelor’s or Master’s degree in Business Administration, Marketing, or related field.
• 10-15+ years of experience in FMCG with combined sales and marketing exposure, including 5+ years in leadership roles.
• Proven track record in developing and executing commercial strategies that drive revenue and brand growth.
• Strong leadership, negotiation, and stakeholder management skills.
• Strategic thinker with excellent analytical and decision-making abilities.