Responsibilities:

• Develop and execute the company’s sales strategy to achieve revenue, market share, and profitability targets.
• Lead, mentor, and inspire the sales team to deliver strong execution across all channels (Modern Trade, Traditional Trade, Online, and Key Accounts).
• Build strong partnerships with key customers, distributors, and strategic business partners.
• Analyze market trends and performance data to identify new business opportunities and channel growth potential.
• Collaborate closely with Marketing, Trade Marketing, and Supply Chain to ensure alignment between sales plans and business objectives.
• Oversee sales forecasting, pricing strategies, and trade spend optimization.
• Drive a culture of performance excellence and continuous improvement across the sales organization.

Qualifications:

• Bachelor’s or Master’s degree in Business Administration, Marketing, or related field.
• Minimum 10–15 years of progressive sales experience in the FMCG industry, with at least 5 years in a leadership role.
• Strong track record in managing nationwide sales operations and key customer relationships.
• Deep understanding of FMCG sales dynamics, channel management, and category development.
• Excellent leadership, negotiation, and stakeholder management skills.
• Strategic thinker with strong analytical and decision-making abilities.
• Fluent in Thai and English.