Responsibilities:

• Support the development of NPD Trade Launch materials suitable for the customer's profile.
• Provide market and internal business insight to develop pricing strategy across the distribution channel.
• Establish clear promotional guidelines and continuously evaluate the effectiveness of our promotions.
• Recommend and develop actionable in-store solutions based on a clear understanding of shopper behavior within the Category.
• To identify business opportunities based on Market & Category insight, leading category development in MT channels via Shopper Marketing activities.
• Create an annual promotion plan and propose additional promotions to stimulate sales off-take and evaluate spending vs net sales to align with setting budgets.
• Communicate and work together with the sales team and the demand planner to provide bottom-up forecasts by channel and customer based on the BTL/ ATL activities plan.
• Responsible and accountable for end-to-end communication and operation flow in modern trade and traditional, as well as for tracking progress, executing launch plans in the store.
• Lead and provide guidance and selling tools to PNA (brand promoters) and the Merchandisers team when approaching shoppers (i.e. incentive scheme, product training, shopper engagement tool)
• Ensure that strategies and plans are implemented at the retailer level, which deliver category growth based on consumer, shopper, and customer insights. (Category Strategy implementation).
• Develop a strong pipeline and the ideal fundamental setup in TH by collaborating with the category development manager to determine product assortment and the picture of success per shop type.
• Build in-depth understanding of local shoppers, consumers, and customers to create brand awareness and product visibility at the store level in MT (i.e., in-store roadshow, shelf display, and sampling).
• Gather market and category insights, analyze and translate data into information in order to develop a channel plan (ICP) for MT (JBP) (across prioritized sub-segments) based on internal sell-in & sell-out data and shopper data

Qualifications:

• 5 years' experience in Trade Marketing/ Category Development and/or Marketing with Sales experience in FMCG is preferable
• Project management
• Good command of English
• Channel Analysis, POSM Development, Field Activation
• Multiple stakeholders management, internal-external, also in English