Responsibilities:

• Develop and successfully execute Bigger, Bolder, and Better innovation & renovation.
• Demonstrate leadership and facilitate development of his/her (direct & indirect) team.
• Leading on digital/social media marketing strategy, development & support among AOA cluster.
• Develop deep consumer knowledge and share it effectively with relevant cross-functional stakeholders.
• Support the Development of strong, functionally aligned brand plans leading to outstanding execution.
• Drive the competence of digital marketing / social media across the cluster in relevant functions/roles.
• Create engaging brand experiences for consumers when and where they are most receptive to brand contact.
• Ensure compliance and validation with all regulations and specifications, Project implementation, and Digital KPI.
• Develop clear and inspiring Brand Essence and Vision strategy to drive growth for the category (developed or applied from SMI)
• Support and deliver in collaboration with Category/channel and Customer teams, shopper experiences that delight consumers/shoppers.
• Lead contact with Global Digital / E-Business Head and support the development of a yearly digital marketing / social media plan, including E-Commerce sales update in AOA cluster.
• Lead contact with the category head and support the development of yearly category plans, PFME spend, & I&R pipeline development, including Healthy Ageing category performance update in AOA cluster.

Qualifications:

• Background in Pharmacy/sciences will be a plus.
• Strong strategic thinking.
• New product development experience.
• Experience in developing concepts and communication campaigns.
• Managed independently under challenging/demanding market environments to achieve and exceed goals.
• Has independently led digital media and CRM projects such as website administration, consumer research, web technology assessment, e-commerce etc.