Marketing, Public Relations and Government Affairs
11 Jun 2025
Brand Manager (Hospital) (100K-120K)
Position
Brand Manager (Hospital) (100K-120K)
Our Client
A Leading International Consumer Goods Company
Location
Bangkok, Thailand
Report to
Senior Brand Manager
Responsibilities:
- Own and continuously improve the portfolio strategy.
- Lead implementation of agreed projects in accordance with the project’s success criteria.
- Be able to provide input for new product development and work with cross-functional teams in order to ensure a timely launch.
- Business Development: manage P&L, competitive edge, achieve market share target, leveraging the various potential activation areas.
- Drive IDA category awareness and own brand superiority to build brand superiority among HCPs. And drive HCPs' commitment ladder.
- Effectively synchronize brand communication in all materials such as detail aid, brochure, leaflet, POP, and printed ad for both medical and consumer channels.
- Work closely with both internal and external teams, including R&I, Demand & Supply, Trade marketing/medical channel activation, KOLs, Speakers, medical association, and agencies to ensure brand value and image are effectively delivered.
Qualifications:
- Bachelor's or Master‘s in Medical, Food Science, or related fields.
- Minimum 2-3 years in a medical marketing management role in medical marketing/consumer marketing in FMCG or Pharmacy/OTC environment.
- Strategic thinking, strong communication, and influencing skills.
- Strong customer or consumer orientation and has a passion for innovation.
- Results-oriented, with a track record of establishing clear expectations and setting objectives.
- Act speedily and efficiently to find solutions and be able to prioritize multiple tasks and deal with time constraints and stress.