Responsibilities:

• Strategic Brand Development & Campaign Execution
• Track and evaluate the effectiveness of campaigns and marketing initiatives
• Lead the development of product annual brand plans aligned with company objectives.
• Plan and execute Brand campaigns, including brand ICP while ensuring all marketing activities are consistent with brand positioning and tone.
• Lead product performance analysis, market trends, utilize consumer insight/trend, behavior, and competitive landscape to identify growth opportunities.
• Building and developing a high-performing brand team—strengthening team capabilities, promoting collaborative culture, fostering a positive, supportive work environment
• Financial Management
• Internal Leadership & Contribution
• Product Portfolio & NPD Management
• Cross-Functional & Agency Collaboration
• Oversee the brand’s product and channel mix to optimize sales and profitability.
• Provide thought leadership and contribute to broader strategic initiatives at the company level.
• Play a key role in core topline meetings such as Demand Forecasting, Topline, LIM meetings.
• Develop and manage Product Inno/renovation pipeline based on market opportunities and brand strategy.
• Work closely with IRO, SIA, R&I, supply chain, and commercial teams to bring innovations to market effectively.
• Collaborate with internal teams, including Sales, Trade Marketing, R&D, and Finance to align on business goals.
• Lead and coordinate with external partners such as creative, digital, and media agencies to ensure high-impact execution.
• Manage total A&P budgets, ensuring effective allocation and ROI.
• Monitor and drive brand P&L performance to meet or exceed targets.

Qualifications:

• At least a Bachelor’s Degree or higher in Marketing, Business Administration or any related field.
• At least 7 years of experience in brand management, brand communication development, and activation in an international FMCG company.
• Proven success in managing brands, launching new products, and delivering business results.
• Experience in budget/ A&P /P&L management.
• Strong analytical, leadership, and communication skills.
• Ability to think strategically while managing execution details effectively.