Responsibilities:

• Activate Brand Essence and Vision
• Ensure compliance and validation with all regulations and specifications
• Develop and update the consumer portrait, consumer engagement funnel for the brand
• Contribute to development and execute a strong, functionally aligned brand plan. Track and monitor the performance, health, and strategic alignment.
• Ensure consumer centricity, applies Innovation levers, contribute and execute Innovation pipeline, maintain vibrancy via relevant renovation for the brands
• Develop effective communication brief and plan, and direct agencies in developing promotional materials, media, and the implementation. Direct research agencies and conduct about Qualitative and Quantitative Research
• Grow brand and desired equity of assigned product group and direct all marketing activities for the achievement of short and long-term business goal, Strategies, Action Plan, P&L, and market spending, and to ensure compliance and aligned with regulatory affairs
• Develop and update consumer portrait, understands in-store environment, contributes to category strategy, defines desired relative price, provides recommendation to pricing and promotional strategy, proposes SKUs for key channels and key customers
• Contribute to the development, engagement strategies, and create relevant & memorable brand experiences. Works in partnership with communication agencies and ensures all brand communication contributes to enhancing the company's image of a trusted leader

Qualifications:

• Bachelor's Degree in Marketing, Science, and Business Administration
• At least 7-10 years of working experience in marketing in a Global FMCG company
• Excellent command of English & Thai
• Experience in category index FDA control is a plus
• Able to work under high pressure and have a self-starter attitude
• Good communication and presentation skills, and can work independently