Web Analytics
Sale, Customer Service and Business Development
14 May 2025
Regional Sales Manager (180K)
Position
Regional Sales Manager (180K)
Our Client
A Global Leading FMCG Company
Location
Bangkok, Thailand
Report to
Head of Sales

Responsibilities:

  • Manage smooth regional office operations.
  • Periodically conduct a business plan and review with customers.
  • Conduct regional sales promotion activities within the assigned budget.
  • Manage, allocate and monitor TTS spending according to the regional budget.
  • Check and approve field sales incentives to ensure correctness and eligibility.
  • Allocate and cascade the regional sales target to each salesperson on an individual basis.
  • Ensure prompt payment from customers and take necessary actions to minimize bad debts.
  • Design the territory plan and monitor route and itinerary efficiency for sales force in the assigned region.
  • Reinforce the effective and efficient field sales execution to deliver the Field Management Best Practices (FMBP).
  • Actively participate within ICP process, support definition of Field Sales Strategy to implement Channel Strategy and Customer Plan
  • Follow up the sales figures against the set sales target on daily and monthly bases; provide recommendation for necessary actions.
  • Ensure full compliance to the WHO-Code, the company's policies and Instructions and local legislation in the context of delivering objectives by self/entire Team.
  • Ensure good performance of the sales force in field operations in terms of sell-out, distribution, product merchandising and sales call effectiveness and productivity.
  • Perform distributor management including recruitment, selection, manage and review, and termination together with Account Manager and Channel Development Team.
  • Manage Sales Force (food service) and Distributors in the assigned region to achieve commercial objectives, including sales target, distribution, merchandising, etc.
  • Monitor POP implementation by salesforce to ensure that it is in line with the commercial plans (Brand/Channel/Customer Strategies) mainly via meeting, market visit, auditing, etc.
  • Collaborate with peer RSMs to share best practices within Field Sales, Distributor Management etc., liaise with cross functional teams to drive regional Field Sales related initiatives.
  • Perform people development role for the specific region through Performance Management, providing input for career planning and development, and on-the-job coaching for field sales force.

Qualifications:

  • Bachelor's degree in marketing, Business Administration or related field; with at least 2 years' experience in a Regional Sales Manager position or 4 years of experience in an Area Sales Manager position.
  • Good knowledge of channel structure and opportunities in the region
  • Understand all sales functions i.e., Trade Marketing, Customer, Field Sales
  • Strong experience in Team and Field Sales Management, Distributor Management Best Practice, Market Intelligence and Channel/Shopper Trends