Responsibilities:

• Analyzes and defines customers, channels, market requirements and trends. Be knowledgeable and up to date on lens business information, competition, selling skill, and other information required to achieve company's objectives.
• Prepare and develop marketing strategy, marketing campaign, marketing plan and competitor information intelligence to obtain product market share and profit.
• Develop brand communication and implement trade activities to educate customer or consumer to build the brand awareness.
• Develop promotional material or POSM and train to sales team to implement effectively.
• Manage and execute budget and promotional to drive sales growth in both KA and IO channel.
• Create and initiate marketing program or activities to drive the achievement of sales.
• Develops and maintains the contact with customers and KOL, sales force, and channels for understanding their needs.
• Work closely with Cross Function Team to build implementation plan for the product aimed at maximizing customer value and product penetration.
• Provides information for Country Manager by preparing reports and analyses, answering questions and requests

Qualifications:

• Bachelor’s Degree in marketing or related fields.
• Proactive and assertive with a good interpersonal skill
• Fluent spoken and written English and computer literacy
• Proven track record as analytical mind and communication skills
• Well-organized and good collaboration with sales team and cross functional team
• Good marketing analysis, business planning, marketing concept and strategic thinking