Responsibilities:

• Ensures consumer centricity in all brand-related activities.
• Understands impact of PFME and TTS investments on the brand and acts upon it.
• Manages 60/40+, packaging development, NHW dashboard, services, and CSV related to the brand.
• Provides product experiences that meet or exceed the nutritional and sensorial expectations of consumers.
• Develops in-depth and thorough understanding of target consumers, leveraging the consumer portrait and CEF for the brand.
• Directs consumer interaction through real-time digital channels (CRM, social media platforms, etc.). Owns digital asset management.
• Regularly tracks the relevant digital/eBusiness KPIs (including internal and industry benchmarking) to ensure achievement of targets.
• Works in partnership with communication agencies and ensures all brand communications contribute to enhancing the company's reputation.
• Supports decision-making by providing ongoing data and insights related to brand properties (e.g., websites, social, eCommerce) and industry trends.
• Develops Brand Essence when relevant or applies the one defined by SBU/GMB. Ensures that the Brand Essence governs everything the brand says and does.
• Manages the development of Big Ideas and Campaign Ideas and engagement strategies. Creates attractive and rewarding brand experiences across contact points.
• Maximise business value by using digital to drive cross-functional (eBusiness, Marketing, Sales, CCSD, Corporate Communications, CES) collaboration, sharing, and, where appropriate, integration. 
• Contributes to the building and development of innovation and renovation pipelines. Applies efficient, effective, flawless End-to-End Idea-to-Launch (I2L) Project Management to medium to highly complex Innovation & Renovation (I&R) projects to bring the pipelines to life.
• Understands the omnichannel environment and contributes to the development of category strategy; provides recommendations on pricing and promotional strategy and the selection of SKUs for key channels and key customers.
• Leads the development of strong and functionally-aligned brand and ICP plans. Ensures execution of plans; tracks and monitors impact on brand performance and brand health. Executes local digital/eBusiness strategy in alignment with key local, regional and global stakeholders.

Qualifications:

• Experience in social media and/or eCommerce.
• Minimum 5-8 years experience in marketing which may include some years in other functions ideally in sales/CCSD at FMCG or Healthcare business.
• Understanding of key drivers of brand/product P&L and how to action them.
• Higher education in business management and marketing with excellent track record.
• Experience in leading product launch or complex renovation projects working with cross-functional teams.
• Strong learning agility.
• Strong relationship management and communication skills.
• Project management skills at Senior I2L Project Manager role level.
• Good understanding of digital marketing, 1-2 years experience in digital & social marketing.