Responsibilities:

• Help define strategies and plans that deliver Category/Sub-Category growth based on consumer, shopper, and customer requirements.
• Assist in identifying priority channels for the Category/Sub-Category and work with the Channel Manager to recommend tailored Category Channel plans in line with the overall market strategy.
• Assist in developing and proposing the in-store vision of success for the Category/Sub-Category in each channel. Support its implementation and continuously review the effectiveness of our in-store actions.
• Recommend actionable in-store solutions based on a clear understanding of shopper behavior within a Category/Sub-Category.
• Help recommend clear promotional guidelines based on shopper understanding and current market knowledge
• Ensure adherence to all company principles and policies

Qualifications:

• At least Bachelor’s degree in Economics, Business Administration, Engineering, or other related fields
• 10+ years of working experience
• Strong passion in category development
• Very good commercial mindset. Able to find the linkage between data and profitable business result
• Direct experience in Category Development/Trade Marketing from FMCG Industry
• Result-oriented and possess ‘getting-things-done’ mindset
• Self-motivated and able to work independently
• Good command of English