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Marketing, Public Relations and Government Affairs
12 Jun 2024
Senior Medical Brand Manager (150K-200K)
Position
Senior Medical Brand Manager (150K-200K)
Our Client
A Leading International Consumer Goods Company
Location
ฺBangkok, Thailand
Report to
Head of Strategy

Responsibilities:

  • Manage and monitor HN activation performance & make sure implementation is on track as planed and also monitor to improve effectiveness of each project.
  • Develop brand strategy from brand performance analysis, HCPs research & insight, mom journey in medical channel, communication and activities tracking, market analysis, competitor movement analysis.
  • Develop brand communication and activation in medical channel to strengthen brand credibility and drive HCP commitment ladder.
  • Closely monitor business performance. Analyze key issues, opportunities, implication and provide recommendation to strength brand performance & capture business opportunities to achieve brand objectives.
  • Contribute in monthly meeting such as HN Monthly meeting, Demand Forecast, NPD, HN & TMKT Meeting, HNA Cycle meeting, etc.

Qualifications:

  • Bachelor's or Master 's in Medical, Nutritional Education, Food Science or related fields.
  • Minimum 3 - 5 years in a medical marketing management role in medical marketing / consumer marketing in FMCG or Pharmacy/OTC environment.
  • Strategic thinking, strong communication and influencing skills, presentation skill.
  • Act speedily and efficiently to find solutions and able to prioritize multitasks and deal with time constraints and stress.
  • Strong customer/consumer orientation - passion for infant and toddler nutrition and a passion for innovation.