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Marketing, Public Relations and Government Affairs
11 Oct 2023
Senior Trade Marketing Manager (200K-250K)
Senior Trade Marketing Manager (200K-250K)
Our Client
A Leading International Consumer Goods Company
Bangkok, Thailand
Report to
Head of Trade Marketing


  • Proactively develop/adjust monthly Brand plan and define priorities to deliver brand target by coordinating with both Marketing and CCD Team.

  • Assist in developing and monitor the ongoing implementation and evaluation of organized channel activities, projects and promotions within budget and on time in order to maximize the return on investment and deliver a level of productivity that meets company plan/expectation.

  • Develop Brand assessment + understanding of the dynamics and trends within the categories managed with implications to identify opportunities and determine demand creation to achieve sales target and win share across channel or selective strategic channels (per strategy identification).

  • Ensure alignment Brand strategies among channels to deliver brand objective and strategy between External stakeholder and Internal Stake holder i.e. Brand strategy perfect Implementation/Launch, Demand Management and Category Development and Merchandising.

  • Understand/Manage Brand P&L as part of A&P and Trade support spending toward Brand perspective. >> Involving annual budget planning indicating channel priority and focus with action plans to ensure that budget allocation is effective and well-spent. 



  • Master Degree in Business and Administration.

  • Project Management and Business Planning, Initiative and follow thru, Sale Management, Supervisory, Coaching and team work.

  • Good planning, Time management, Commitment, Focused, Flexible, Opportunity seeker, Customer Oriented Experience.

  • Business Analytical Skill, Vision Development skill, Strategic think skill, Leadership skill, People management skill, Customer and Category Management Development (CCMD).

  • Trade Marketing Management, Project Management, Open Trade Business Development, Strategic Development, People Management and General Management skill, Leadership skills, People skill, Strategic management.