web analytics
Marketing, Public Relations and Government Affairs
24 May 2023
Trade Marketing Manager (100K-120K)
Position
Trade Marketing Manager (100K-120K)
Our Client
International FMCG Company
Location
Thailand
Report to
Trade Marketing

Responsibilities:

  • Lead special pack planning and implementation of the assigned brand according to activity plan and ensure stocks are available for sales in the system on time
  • Develop in-store deal/promotion and trade channel strategies ensuring that these are aligned with global brand strategies
  • Drive the customer marketing fundamentals which include merchandising, assortment, pricing, and promotional strategy
  • Collaborate with Platform Customer Marketing team and Global agency in the development and implementation of go-to-market strategies and trade bundles for Platform-wide NPD launches and other Platform wide projects and initiatives
  • Develop strategies that deliver financial goals [Gross Sales, Trade Spending, Return of Investment (ROI), Operation Excellence (Opex), Working Capital/ Day Sales Outstanding (DSO)]

Qualifications: 

  • Minimum 3 to 5 years of working experience in Fast Moving Consumer Goods (FMCG) industry preferably in marketing, brand management, trade marketing, shopper marketing, channel or category management
  • Exposure in commercial experience in marketing is an added advantage
  • Bachelor’s in business or any related fields
  • Experience in driving global brand strategies into local relevant insights and execution