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Marketing, Public Relations and Government Affairs
24 May 2023
Head of Trade Marketing (250K-350K)
Position
Head of Trade Marketing (250K-350K)
Our Client
International FMCG Company
Location
Thailand
Report to
Director, Customer Marketing – ASEAN Cluster

Responsibilities:

  • Sales liaison to other functional groups by providing trade/sales inputs in the NPD process e.g., pack size, shelf ready packaging, launch timeline
  • Develop go-to-market strategies and trade bundle, point of purchase (POP) materials for new product development (NPD) with ensuring timely and impactful execution at the point of sale (POS)
  • Develop strategies by working with the marketing team to develop category specific business strategies that drive business results
  • Develop in-store deal/promotion and trade channel strategies ensuring that these are aligned with brand strategies
  • Coach and mentor subordinates for future increased responsibilities as well as develop the career planning for each team members

Qualifications:

  • Minimum 10 years of experience in the FMCG Industry with people management experience
  • Possess good leadership, interpersonal, influencing and presentation skills
  • Bachelor's in business or related fields
  • Having a cross functional experience such as in Marketing, Modern Trade or General Trade sales experience is added advantage