Responsibilities:

• Develops Brand Essence when relevant or applies the one defined by SBU/GMB. Ensures that the Brand Essence governs everything the brand says and does.
• Directs consumer interaction through real-time digital channels (CRM, social media platforms, etc.). Owns digital asset management
• Develop relationships with existing and potential KOLs, HCPs, and doctors.
• Works in partnership with communication agencies and ensures all brand communications contribute to enhancing the company's reputation.
• Maximise business value by using digital to drive cross-functional (eBusiness, Marketing, Sales, CCSD, Corporate Communications, CES) collaboration, sharing, and, where appropriate, integration

Qualifications:

• Minimum 5-8 years experience in marketing which may include some years in other functions ideally in sales/CCSD at Equivalent FMCG or Healthcare Business.
• Education background in science-related or pharmaceutical science.
• Experience in social media and/or eCommerce.
• Experience in leading product launches or complex renovation projects working with cross-functional teams.
• Proven track record in delivering digital marketing projects.