Responsibilities:

• Set-up digital marketing campaigns to drive acquisition across social media channels (Facebook, Instagram, TikTok), Google products, email, and other affiliate marketing channels.
• Plan, execute, and measure experiments and conversion tests. Identify critical conversion points and drop off points and optimize user funnels.
• Conduct data analysis and performance report of all campaigns to ensure performance goals and revenue objectives are met.
• Proactively seek new opportunities to improve digital marketing performance that would lead to sales growth.
• Create digital marketing strategies including optimization strategies and paid search strategies. Pre-determined budget usage – all to ensure digital leads generation goals are reached & see a full return on digital investment.

Qualifications:

• Bachelor’s degree in Marketing or related field with at least 2 years of hands-on experience in performance marketing specially in Lead Generation (CPA Model) and E-Commerce.
• Advanced Excel or Google Sheet skill and experience in Dashboard & Reporting platform e.g., Power BI or Data Studio and comfort with using and analyzing large data sets.
• 1+ year experience of CRM and/or website (Word Press) management is a plus.
• Experience in communicating and collaborating with teams at various levels (e.g. peers to senior leadership)
• Be able to work under pressure and time limitation.