web analytics
Marketing, Public Relations and Government Affairs
17 Aug 2022
Head of CRM (Retail) (200K-250K)
Position
Head of CRM (Retail) (200K-250K)
Our Client
A Leading Retail Company
Location
Bangkok
Report to
Associate Director

Responsibilities:

  • Evaluate and define the Membership experience at all points of interaction with the brand, whether that be in-store or through digital channels.
  • Monitoring and analyzing assigned partners' day-to-day activities to identify opportunities/challenges and be proactive in understanding partner’s needs, developing custom commercial & technical offers when needed
  • Responsible for project management of new pilot programs and national roll-outs of loyalty-related campaigns and benefits, managing related cross-functional project meetings, marketing plans, and project timelines
  • Oversee, develop, implement, and manage operating plans to promote membership growth.
  • Develop and present select partnership deals. Develop and conduct presentations aimed at acquiring new partners and customers.
  • Monitor trends related to our industry, partners, and customers and report/present on them internally.

Qualifications:

  • 3-5 years’ ad sales experience and managing brand partnerships, product integrations, events, and content strategies
  • Bachelor’s degree Required in advertising, marketing, or related fields; MBA / Master’s degree preferred
  • Working knowledge and practical application of media research tools with the ability to analyze syndicated research
  • At least 8 years of experience in brand marketing and/or experience in marketing or digital strategy, with direct experience managing and/or developing loyalty programs
  • Experience in leveraging data-driven insights to build new and innovative loyalty & digital experiences