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Marketing, Public Relations and Government Affairs
12 May 2022
Job Opportunity: Trade Marketing Manager (150K)
Trade Marketing Manager
Our Client
A Global Leading FMCG Company
Bangkok, Thailand
Report to
Sales Director

Job Scope:

  • Contribute to category marketing plan development by providing input, customer & category analysis and promotional strategy
  • Co-ordinate with Marketing, Sales, CS, Planner, Factory and other functions for activity / new product launch / promotion alignment
  • Develop channel strategies, promotion/pricing strategy, distribution strategy, merchandising and planogram guidelines for Modern trader or general trade and specialist channels, work closely with sales/channel managers and provide recommendations on actions that strengthen product position in the category, and improve distribution of products
  • Lead category management process with key customers in general trade and specialist channels, including scorecard setting, data analysis and activity proposal, as well as business review presentation.
  • Analyses data and information related to customers/channels/competitors and  update market situations to  related parties


  • Bachelor Degree’s degree in business administration, marketing or related fields
  • At least 3-5 years of working experience , preferably in Category Management, Trade Marketing, Sales or Marketing in FMCG business
  • Fluent communication in both Thai and English
  • Strong understanding of sales and marketing strategy and planning issues
  • Strong analytical skills with ability to develop strategies, tactics and measurable implementation
  • Able to travel within Thailand regularly