web analytics
Marketing, Public Relations and Government Affairs
06 Oct 2021
Job Opportunity : Digital Lead Performance O2O
Digital Lead Performance O2O
Our Client
A Leading Insurance Company
Bangkok, Thailand

Job Scope:

  • To sand delivery of digital lead campaigns to various audiences across multiple digital channels to align with overall company strategy and financial objective. These channels include website, social media content and ads display, mobile app, email, or any related channels.
  • Execute digital leads campaign (B2B2C/B2C/Lead) to deliver best lead quality and converse to sales performance across multiple digital platforms.
  • Utilize a range of digital marketing techniques to achieve the best business result such as cost per lead generation, digital media performance to sales conversion etc..
  • Execution of digital lead generation funnel, data tracking including online ads / Internal platform to measurement and analysis the data.
  • Own, maintain and improve site analytics, metrics, and campaign reporting
  • Responsible for planning and budgetary control of digital lead activities under the responsibility
  • Review and research new technologies to keep the company’s digital assets at the forefront of developments in digital marketing including competitor benchmarking research.
  • Collaborate with other functions to deliver lead performance results as soon as needed