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Marketing, Public Relations and Government Affairs
28 Sep 2021
Job Opportunity : Marketing Manager (Food Retail)
Position
Marketing Manager (Food Retail)
Our Client
A Global Leading FMCG Company
Location
Bangkok, Thailand
Report to
Marketing Director

Job Scope:

  • Grow brand and desired equity of assigned product group and direct all marketing activities for the achievement of short- & long-term business Goal, Strategies, Action Plan, P &L and market spending and to ensure compliance and aligned with regulatory affairs.
  • Develop effective Communication brief and plan and direct agencies in developing promotional materials, media and the implementation. Direct research agencies and conduct about Qualitative and Quantitative Research.
  • Develop and update consumer portrait, understands in store environment, contributes to category strategy, defines desired relative price, provides recommendation to pricing and promotional strategy, proposes SKUs for key channels and key customers.
  • Contribute to development and execute strong, functionally aligned brand plans. Track and monitor the performance, health and strategic alignment.
  • Ensure compliance and validation to all regulations and specifications.

Qualifications:

  • Bachelor’s degree in Marketing, Business Administration.
  • Minimum 7 years of working experience in marketing preferably in FMCG brands.
  • Good communication and presentation skills and can work independently.
  • Able to work under high pressure and have self-starter attitude.