Responsibilities:

• Develop effective Communication brief and plan and direct agencies in developing promotional materials, media and the implementation. Direct research agencies and conduct about Qualitative and Quantitative Research
• Grow brand and desired equity of assigned product group and direct all marketing activities for the
  achievement of short and long term business Goal, Strategies, Action Plan, P &L and market spending and to ensure compliance and aligned with regulatory affairs
• Develop and update consumer portrait, understands in store environment, contributes to category strategy,defines desired relative price, provides recommendation to pricing and promotional strategy, proposes SKUs for key channels and key customers
• Contribute to development and execute strong, functionally aligned brand plan. Track and monitor the
  performance, health and strategic alignment.

Qualification:

• At least 5 years of working experience in marketing preferably in FMCG brands
• Minimum of Bachelor Degree in Marketing, Business Administration
• Experience in category inder FDA control is a plus
• Excellent command of English