Responsibilities :

Support the growth of the business in the area of the digital product marketing function, in particular health and protection, including identifying the customers' needs and target segment, exploring new digital product idea development, coordination of digital product launch plan, communication related to product marketing and market comparison

Product Idea Development

• Determine customers' needs and target segment for certain products
• Develop product positioning, value proposition and messages that differentiates our products from the market
• Recommend the nature and scope of present and future product lines by reviewing product specifications and requirements; appraising new product ideas and/or product life cycle changes.

Product Launch Plan

• Work closely with product management to plan the launch of new products and releases

Product Marketing Communication

• Communicate the value proposition of the products to stakeholders
• Develop sales tools that support the selling process of products launch
• Develop the strategy and manage the marketing programs that drive demand for products
• Develop messaging for local marketing campaigns that can be effectively used across departments and by partners
• Prepare and conduct presentation regarding product marketing area for required events

Market Intelligence

• Obtain product market share to develop product sales strategies
• Assess market competition by comparing the company's product to competitors' products
• Understand the market through sales insight, market research and competitive analysis
• Become an expert in digital category and bring relevant information to the executive team in clear and effective presentation

Qualifications :

• Bachelor Degree Holder
• Minimum 8 years work experience in the banking/life insurance industry
• Willing and able to acquire and implement new skills
• Experience in product marketing in life insurance would be an advantage
• Excellent communication and interpersonal skills
• Good command of English