web analytics
Other
18 Nov 2019
Job Opportunity : Brand Manager (110K)
Position
Brand Manager
Our Client
A Leading International FMCG Company
Location
Bangkok

Responsibilities:

  • Develop and update consumer portrait, consumer engagement funnel for her/his brand
  • Develop and update consumer portrait, understands in store environment, contributes to category strategy, defines desired relative price, provides recommendation to pricing and promotional strategy, proposes SKUs for key channels and key customers
  • Ensure consumer centricity, applies Innovation levers, contribute and execute Innovation pipeline, maintain vibrancy via relevant renovation for his/her brands
  • Contribute to development and execute strong, functionally aligned brand plan.
  • Track and monitor the performance, health and strategic alignment. Understand business impact of investment of her/his brand
  • Contribute to the development, engagement strategies and creates relevant & memorable brand experiences. Works in partnership with communication agencies and ensures all brand communication contributes to enhancing the company image of trusted leader

Qualifications:

  • Minimum of Bachelor Degree in Marketing, Business Administration
  • At least 5 years of working experience in marketing preferably someone who has experiences in NPD from FMCG industry with Digital experiences
  • Strong in Digital Marketing communication
  • Having understanding of trading processes
  • Excellent command of English