web analytics
18 Nov 2019
Job Opportunity : Marketing Manager (200K)
Marketing Manager
Our Client
A leading international media enterprise
Report to
Head of Studios Country


  • Plan and execute marketing campaigns, develop strategies and manage agency partners on deliverables for all Studio titles.
  • Oversee and work with the marketing team to:
  • Develop marketing activities within provided marketing budgets, negotiate cost and terms with vendors.
  • Develop and maintain effective relations with the media, advertising and promotional partners.
  • Execute events from ideation, sourcing venue and sponsors, planning, to marketing and on-ground support for actual event.
  • Set the creative direction on each movie title, including the oversight of briefs to agencies pertaining to the main key art, POSM, print ads, TV, radio spots, online and mobile ads
  • Manage studio entertainment social media platforms, driving reach and engagement to increase brand affinity.
  • Work with local exhibitors (cinemas) to develop in-theatre promotions (with the input from Press Play (our local distributor).
  • Motivate and develop team to deliver against the annual plan, setting challenging objectives and supporting them to deliver stretch performance targets
  • Provide coaching, mentoring, and development planning for team members to support personal and professional development over the longer-term
  • Lead the communication of business objectives and annual Marketing plans to the team and to the wider business to ensure clarity of direction and buy-in to the plan
  • Build a relationship with the SEA Regional team in Singapore and create conversation to raise local needs, sharing information, results and best practice.
  • Lead on-going tracking development – MMS data
  • Use insights to drive intelligence for title marketing campaigns and post campaigns reviews
  • Working closely with Distribution team to keep abreast of competitor/market landscape and use this insight to drive more effective & efficient campaigns.
  • Conduct dating & release strategy analysis where relevant.
  • Provide essential insight & knowledge for the team.


  • A university degree holder, preferably in business management of marketing
  • Significant marketing experience (10+ years)
  • Demonstrable experience of developing and implementing strategies and successfully influencing others as part of this.
  • Solid Leadership qualities and experience
  • Proven ability to develop clear marketing strategy using strategic analysis and frameworks, and effectively communicating and gaining buy-in on developed strategy.
  • Proven identification, development and delivery of significant innovative and value-add initiatives to the business.
  • Solid experience in online social marketing and digital landscape.
  • Well-rounded business professional with strong commercial focus - and who aligns all marketing activity to the priorities of the business.
  • Proficiency in business metrics and numbers - with ability to review data and translate analyses into understandable and actionable presentation formats.
  • Strategic and visionary in thinking - with an ability to anticipate market and consumer behaviour changes.
  • Creative and innovative – challenges status quo and seeks new and better ways of doing things.