Qualifications:

• Understand the overall brand strategy including target consumer, brand positioning and brand objectives
• Works closely with global brand marketing to provide input to the integrated marketing plan that meets the annual marketing objectives within the appropriate budget parameters; adapt to regional/countries needs if needed
• Collaborates with global brand marketing to manage the overall integrated marketing planning process to ensure plans and supporting creative are developed to support overall planning calendar
• Works with global brand team to monitor integrated marketing programs progress and adjusts programming as needed
• Contributes to best practices in the industry through networking internally and externally and keeping up with industry best practices
• Executes effective integrated marketing programs on-time and at an exceptional level of quality
• Develops or adapts communication platforms and materials to support the integrated plan
• Manages brand identity and guidelines
• Develops communications in compliance with brand ID
• Ensures marketing communications are on-strategy and consistent
• Facilitates distribution of assets, including digital, physical and copy
• Manages product and/or package launches and serves as the cross-functional point-person across events marketing, promotions, PR, digital marketing, creative design and other marketing services areas as assigned
• Executes product/package/commercialization launch plan on time in full
• Oversees development of marketing materials
• Develops promotion strategies
• Sets clear and measurable goals for promotion objectives and tactics
• Works closely with brand to develop full year promotional calendar to meet brand and portfolio priorities
• Manages the consumer promotion plan and execution elements
• Tracks and reports the results of consumer promotion and sampling programs
• Manages the overall brand activation process and identifies areas for improvement
• Works with global brand marketing to forecast and prioritize initiatives and reviews and validates marketing requests based on priorities
• Liaises among global brand marketing, channel marketing, operations and marketing services domain experts
• Facilitates collaboration and communication across all stakeholders
• Oversees project timelines, deliverables and approval process
• Tracks and manages the overall program budget
• Measures and analyzes ROI of marketing programs and recommends improvements
• Assigns projects to agency, using effective creative brief
• Oversees day-to-day agency relationship and communication and holds agency partners accountable to program goals and ensures budgets allocation
• Conducts agency reviews, as needed
• Assigns employees clear projects and tasks, and coaches to develop their skills Completes MAP process for self and approves direct report’s(s’) MAP (s)
• Collaborates with peers to share best practices
• Uses appropriate decision-making and approval processes in a timely manner
• Makes recommendations to streamline and simplify processes
• Oversees the overall day-to-day operations of brand activation
• Works collaboratively with global brand marketing to develop a clear statement of work or project scope and compensation for all marketing agencies, before work begins
• Participates in and helps organize recruiting events and interviews

Qualifications:

• Four- year college degree, MBA is a plus
• 8+ years of marketing/brand management experience
• Experience with new product, concept and creative development process and program execution
• Demonstrated communication and collaboration skills, possesses strong verbal and written communication skills (in both English and Mandarin Chinese), professional presence and strong presentation skills
• Well-developed analytical skills
• Proven ability to manage and develop direct reports
• Ability to influence stakeholders
• Proven ability to manage projects, agencies and budgets
• Demonstrates success in translating business priorities, into marketing objectives, strategies, and plans
• Capable of leading cross-functional teams to successful results
• Excellent time management and organizational skills
• Creative, self-motivated and enthusiastic manager