Responsibillity : 

• Develop digital activities and milestones which identify priorities and opportunities for the company, with involvement and understanding from cross-functional teams (brands/ corporate functions) and their digital agency
• Ensure digital strategies and priorities of each brand aligned with corporate digital roadmap
• Monitor and track progress
• Capture digital innovations and technology that can be leveraged in our market.
• Present plans on how to effectively introduce and utilize those opportunities for the company.
• Monitor all assets’ performance. Provide relevant data to support all digital asset portfolio management
• Coordinate with Media team to drive Media Spend efficiency: Enhanced Marketing Mix Modeling (MMM) techniques and metrics. Paid/Owned/Earned media optimization
• Identify required competencies for the company and digital agency.
• Assess and identify gaps and develop members through coaching, seminars, workshops, etc.
• Single point of contact with global and regional offices e.g. global direction and priority.
• Build and maintain good/ trusted relationships within company and with relevant external parties in digital industry
• To inspire and develop innovative consumer content online
• Aim to deliver best in class services and solutions by regular benchmarking/ assessing against industry best practices

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  Qualification :  
• Minimum hold of Bachelor’s degree in marketing, digital marketing or any related fields
• At least 3 years of experience in marketing or digital marketing field
• Proven track records in planning, running, managing large projects and campaigns with various internal and external stakeholders
• Strong experience in supporting the business in prioritizing portfolio of projects and delivering agreed portfolio
• Excellent communication and influencing skills​