FMCG & Retail
05 Jul 2019
Job Opportunity : Senior Medical Brand Manager / Medical Brand Manager (100-150K)
Position
Senior Medical Brand Manager / Medical Brand Manager (100-150K)
Our Client
A Leading International Consumer Goods Company
Location
Bangkok
Report to
Marketing Manager
Responsibilities:
- Being accountable and responsible for 4 CBUs Fundamental (WISE, RiGHT Way, FoQual, ELN), Health, Environment and Energy.
- Committed to respect specific rules to comply with the WHO Code of Breast Milk Substitutes and any related regulations applying locally
- Being accountable and responsible for safety
- Strengthen brand's position in medical channel in order to improve overall image of the brands and to achieve sales/ share target and brand result objectives.
- Develop brand strategy and plans, based on market analysis, environment, competitive and consumer trends in order to achieve business objectives of the brand
- Coordinated with Marketing, Sales, Operations, and F&A
- Building a comprehensive medical marketing plan to influence health care professional to understand, accept and recommend the product
- Good balance of marketing skill with understanding of medical channel environment and how to effectively use the medical marketing mix to gain share of voice in medical world
- Consumerization planning in medical channel, off-line, digital marketing to build awareness, relevancy and brand superiority among consumer
- Work closely with both internal and external teams including R&D, Demand & Supply, Trade marketing/medical channel activation, KOLs, Speakers, medical association and agencies to ensure brand value and image are effectively delivered
- Lead implementation in agreed projects in accordance with project's success criteria
- Effectively synchronize brand communication in all materials such as detail aid, brochure, leaflet, POP, printed ad for both medical and consumer channel
- Work closely with agency, media agency and connection team to execute off-line, digital marketing to achieve media KPI
- Own and continuously improve the portfolio strategy
- Be able to provide input for new product development and work with cross functional teams in order to ensure timely launch
- Business Development: manage P&L, competitive edge, achieve market share target, leveraging the various potential activation areas,
- Market research brief, survey and focus group to get insights from KOL, HCP and consumer according to assigned project
Qualification:
- Bachelor's or Master 's in Medical, Nutritional Education, Food Science or related fields
- Minimum 3 - 5 years in a medical marketing management role in medical marketing / consumer marketing in FMCG or Pharmacy/OTC environment
- Strategic thinking, strong communication and influencing skills, presentation skill
- Results oriented, with a track record of establishing clear expectations and setting objectives.
- Act speedily and efficiently to find solutions and able to prioritize multitasks and deal with time constraints and stress
- Strong customer/consumer orientation - passion for infant and toddler nutrition and a passion for innovation
- Good command in English