web analytics
FMCG & Retail
05 Jul 2019
Job Opportunity : Senior Medical Brand Manager / Medical Brand Manager (100-150K)
Senior Medical Brand Manager / Medical Brand Manager (100-150K)
Our Client
A Leading International Consumer Goods Company
Report to
Marketing Manager


  • Being accountable and responsible for 4 CBUs Fundamental (WISE, RiGHT Way, FoQual, ELN), Health, Environment and Energy.
  • Committed to respect specific rules to comply with the WHO Code of Breast Milk Substitutes and any related regulations applying locally
  • Being accountable and responsible for safety
  • Strengthen brand's position in medical channel in order to improve overall image of the brands and to achieve sales/ share target and brand result objectives.
  • Develop brand strategy and plans, based on market analysis, environment, competitive and consumer trends in order to achieve business objectives of the brand
  • Coordinated with Marketing, Sales, Operations, and F&A
  • Building a comprehensive medical marketing plan to influence health care professional to understand, accept and recommend the product
  • Good balance of marketing skill with understanding of medical channel environment and how to effectively use the medical marketing mix to gain share of voice in medical world
  • Consumerization planning in medical channel, off-line, digital marketing to build awareness, relevancy and brand superiority among consumer
  • Work closely with both internal and external teams including R&D, Demand & Supply, Trade marketing/medical channel activation, KOLs, Speakers, medical association and agencies to ensure brand value and image are effectively delivered
  • Lead implementation in agreed projects in accordance with project's success criteria
  • Effectively synchronize brand communication in all materials such as detail aid, brochure, leaflet, POP, printed ad for both medical and consumer channel
  • Work closely with agency, media agency and connection team to execute off-line, digital marketing to achieve media KPI
  • Own and continuously improve the portfolio strategy
  • Be able to provide input for new product development and work with cross functional teams in order to ensure timely launch
  • Business Development: manage P&L, competitive edge, achieve market share target, leveraging the various potential activation areas,
  • Market research brief, survey and focus group to get insights from KOL, HCP and consumer according to assigned project


  • Bachelor's or Master 's in Medical, Nutritional Education, Food Science or related fields
  • Minimum 3 - 5 years in a medical marketing management role in medical marketing / consumer marketing in FMCG or Pharmacy/OTC environment
  • Strategic thinking, strong communication and influencing skills, presentation skill
  • Results oriented, with a track record of establishing clear expectations and setting objectives.
  • Act speedily and efficiently to find solutions and able to prioritize multitasks and deal with time constraints and stress
  • Strong customer/consumer orientation - passion for infant and toddler nutrition and a passion for innovation
  • Good command in English